Branding Your Business

Create a brand for your company! This is a great way to make sure that you're the first company in your customers' minds when they need a painter. There are two key aspects to creating a brand:

Physical Brand—Your physical brand consists of your logo; the appearance of your business cards, stationery, and other marketing materials. These items should have a similar appearance. Consider the value of a customer recognizing you just by the look of your yard sign. The Painters Advantage program offers a complete line of products that help you maintain your physical brand's consistency.

Emotional Brand—The emotional side of your brand takes time to develop. It is the feeling a customer associates with your company. The key to developing a positive emotional brand is to put the customer at the forefront of every transaction. If you recognize the potential value each customer referral can have for your business, you will gladly take additional steps to make sure they are satisfied.

A strong physical and emotional brand is the key to creating loyal customers who will refer you again and again.

Products

Consider these products to help you with your brand:

Customized Quote Forms— Provide your customers with a professional quote using personalized quote forms. Choose between interior, exterior, or general quote forms, or combine all three into a great combination package.

Customized Business Cards— Business cards are the easiest way to get your name out to customers and potential customers. One-sided and two-sided templates are available to customize with your business information.

Customized Stationery— Quality, professional stationery items, including letterhead, #10 business envelopes, and 9x12 business envelopes, are available for you to customize with your business information. These templates will present your business professionally with every piece of correspondence.

Customized Vehicle Magnets— Turn your vehicle into a mobile marketing machine with quality vehicle magnets. Attract customers while you are on the move! Vehicle magnet templates are available in two sizes for you to customize with your business information.

Customized Yard Signs— There is no better way to let neighbors know you are working in their neighborhood than using a yard sign. Simply place the sign in your customer's yard while you are working to get your name out into the community. Durable, outdoor coroplast yard signs are available to customize with your business information.

Branding Tools

Keys to Effective People Management

Set Your Goal and Plan for It: Set your employee behavior goals and then list the changes your employees need to make to get there. Consider arriving on time, showing up at the job site prepared for the job at hand, and productivity.

Organize: Create processes so that your employees can reach the goals you set for them. Key areas for improvement are morning workflow, buying supplies, and consistent processes for completing a job.

Lead: Share your vision for the future of the company with your employees! Everyone should know where you're taking the company and how they will succeed as part of that scenario.

Clear Communications: Check for understanding to make sure you are being clear about your expectations. Verify, clarify and confirm with employees, especially in training.

Monitor Performance: Consider using a more formalized employee review and use it to determine raises and bonuses. Check in on your employees to monitor their performance.