Retention Tools

Once you get a customer, it is critical to keep that customer! It can cost up to three times more to obtain a new customer than to retain an existing one. So while you are trying to increase your new customers, make sure you also pay attention to your current customers.

It is a good idea to send something to your customers at least four times a year. For example, thank-you notes, special offers, and holiday cards will keep you in your customers' minds. The tools listed below can help you create a customer retention program.